The values we believe in to practice business
- Client satisfaction and loyalty
- To achieve outstanding returns for shareholders.
- To achieve sustain growth and record market share
- To be pioneers in the market leadership
- Commitment to staff sustainable development
- Excellence in work procedures and styles.
- Operational excellence in accordance with global best practices.
- Regional and international citizenship
Achieving sustainable high excellence through
- Operational excellence by leveraging ICT.
- Use of creative ways to present and deliver our services.
- Continuous development of quality and excellence of services provision
- High flexibility in dealing with customers
- Continuous preparation of the work team as to be familiar with the latest methods
and work procedures in accordance with best practices.
- Research, study and development of Backing World Group’s internal environment
and the development of the external environment for shipping, transportation, travel,
tourism and logistics support.
- High qualified team with excellent, flexible and accessible work procedures
Achieving the increase in market share to standard levels through:
- Know well the competitors, their strength and weaknesses and learn from them
- Continuous scientific study of the market share based on real statistics to keep up with
the increase and to reach the desired market share by 2025
- Building creative and excellent relationship with the group’s current and prospective
customers, whether companies or individuals
- Creativity in building excellent relationships with the Backing World Group’s
current and prospective customers, whether they are companies or individuals.
- Build comprehensive, up-to-date databases that accommodate all current and target
- Conducting continuous marketing studies and offering high flexible prices to senior
customers based on competition, the nature and size of each individual customer
- Expansion and spread in all major and secondary cities nationwide
- Expanding Backing World Group’s activities, especially those complementary to
the core business through the development of activities that integrate with existing
- Operational excellence by taking advantage of the tremendous developments in ICT
systems and utilizing the latest CRM methodologies as well as e-marketing methods
and social media.
- Conduct public relations activities, promotional and social responsibility programs
that highlights and promote Backing World Group’s image to a higher level than the
Achieving expansion in new countries through
- Identifying the new countries
- Carefully study the markets of these countries
- Starting expansion by establishing branches in these countries and provide distinguished leader jobs for staff from these countries.
Backing World Group aims to achieve and implement literal meaning of value with its customers as it is considered a goal through the commitment to the principles of work and emphasizes the commitment of all employees working in the company to these principles. These principles are:
- Fair and equitable treatment
- Work according to high ethics and commitment to work ethics.
- Non-discrimination and preference between workers and clients
- Fraud protection
- Protecting the privacy of customer information
- Immediate handle of complaints
- Respecting fair competition procedures
- Backing World Group’s distinguished service provision
- High financial suitability and providing adequate resources to achieve the desired excellence.