Achieving sustainable high excellence through

• Operational excellence by leveraging ICT. 
• Use of creative ways to present and deliver our services.
• Continuous development of quality and excellence of services provision
• High flexibility in dealing with customers
• Continuous preparation of the work team as to be familiar with the latest methods
  and work procedures in accordance with best practices.
• Research, study and development of Backing World Group’s internal environment
  and the development of the external environment for shipping, transportation, travel,
  tourism and logistics support.
• High qualified team with excellent, flexible and accessible work procedures

Achieving the increase in market share to standard levels through:

• Know well the competitors, their strength and weaknesses and learn from them
• Continuous scientific study of the market share based on real statistics to keep up with
  the increase and to reach the desired market share by 2025
• Building creative and excellent relationship with the group’s current and prospective
  customers, whether companies or individuals
• Creativity in building excellent relationships with the Backing World Group’s
  current and prospective customers, whether they are companies or individuals.
• Build comprehensive, up-to-date databases that accommodate all current and target
  customers
• Conducting continuous marketing studies and offering high flexible prices to senior
  customers based on competition, the nature and size of each individual customer
• Expansion and spread in all major and secondary cities nationwide
• Expanding Backing World Group’s activities, especially those complementary to
  the core business through the development of activities that integrate with existing
  ones
• Operational excellence by taking advantage of the tremendous developments in ICT
  systems and utilizing the latest CRM methodologies as well as e-marketing methods
  and social media.
• Conduct public relations activities, promotional and social responsibility programs
  that highlights and promote Backing World Group’s image to a higher level than the
  current one.

Achieving expansion in new countries through

• Identifying the new countries 
• Carefully study the markets of these countries
• Starting expansion by establishing branches in these countries and provide distinguished leader jobs for staff from these countries.